About Us

Who we are

Cenomi Retail, formally Fawaz Alhokair Fashion Retail Co., was formed by Fawaz, Salman and Abdulmajeed Alhokair. The company has since become the leading franchise retailer in the KSA and the only listed business of its type in the Middle East.

Since the opening of its first store in 1991, Cenomi Retail has grown considerably and now trades in over 1,650 stores across 100 shopping malls in 11 countries, with a retail platform operating on a total GLA of more than 450,000m2.

All of this is managed by a workforce numbering more than 11,000. Cenomi Retail currently represents over 89 brands across retail and F&B. In retail, we operate a wide and diversified portfolio in fashion - spanning from womenswear, menswear, kids and baby, shoes and accessories - beauty and cosmetics, multimedia, sports, variety stores.

In F&B, we operate a variety of international and homegrown brands in coffee shops, QSRs, and casual dining.

View our Brand Portfolio

Senior Management

Salim Fakhouri

CEO
Salim Fakhouri joined Cenomi Retail leadership in November 2021 as the CEO-Fashion division. Under his guidance he led the international retail expansion in CIS and strengthened relationships with the core brands under Cenomi Retail. In March 2024, Salim was appointed as the Acting CEO of Cenomi Retail to better lead the company through its transformative phase. Salim Fakhouri is a seasoned professional with over two decades of experience across the Middle East and North Africa. His primary professional focus has been FMCG and Fashion Retail. Salim has amassed vast experience and sharpened his expertise across different areas in retail; From commercial to finance, business development, and operations. His previous roles include a lengthy tenure at Azadea Group as President of Fashion Division. Prior to that, he was Regional Markets Director for the Azadea operation in Egypt and managed almost 50 international brands in GCC and MENA. Salim holds a Master of Business Administration (GEMBA) from I.E Business School in Madrid, Spain and is a CPA, holding an accounting and audit degree from the National Education and Fine Arts College in Lebanon. In his spare time, Salim is an avid squash player and has enjoys global travel where he can experience new markets and discover hidden gems in the fashion world.

Ahmad AbdelKareem

Deputy Chief Financial Officer
Ahmed Abdelkareem is the Deputy Chief Financial Officer at Cenomi Retail, where he leads the finance function across all operating countries. In this role, he is responsible for overseeing the financial performance of the brands and plays a key role in Cenomi Retail's transformation strategy. His responsibilities include optimizing inventory and supply chain, as well as successfully implementing an omnichannel strategy. With over 15 years of experience in the region, Ahmed has a proven track record of guiding retail, food and beverage, and real estate companies through successful transformations and periods of significant growth. His expertise span brand finance, corporate finance, corporate governance, and treasury.
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