About Us

Salim Fakhouri joined Cenomi Retail leadership in November 2021 as the CEO-Fashion division. Under his guidance he led the international retail expansion in CIS and strengthened relationships with the core brands under Cenomi Retail. In March 2024, Salim was appointed as the Acting CEO of Cenomi Retail to better lead the company through its transformative phase. Salim Fakhouri is a seasoned professional with over two decades of experience across the Middle East and North Africa. His primary professional focus has been FMCG and Fashion Retail. Salim has amassed vast experience and sharpened his expertise across different areas in retail; From commercial to finance, business development, and operations. His previous roles include a lengthy tenure at Azadea Group as President of Fashion Division. Prior to that, he was Regional Markets Director for the Azadea operation in Egypt and managed almost 50 international brands in GCC and MENA. Salim holds a Master of Business Administration (GEMBA) from I.E Business School in Madrid, Spain and is a CPA, holding an accounting and audit degree from the National Education and Fine Arts College in Lebanon. In his spare time, Salim is an avid squash player and has enjoys global travel where he can experience new markets and discover hidden gems in the fashion world.

Ahmed Belbesy is the Chief Financial Officer at Cenomi Retail since 2020. He leads the finance function across all operating countries where he is responsible for the brands’ financial performance and is pivotal in Cenomi Retail's transformation strategy. This includes inventory and supply chain optimization, and the implementation of a successful omnichannel strategy. He has over 15 years of retail experience in the region and a proven track record of leading retail companies through successful transformations and periods of significant growth. Throughout, Ahmed’s role encompassed brand finance, corporate finance, corporate governance and treasury. Prior to Cenomi Retail, Ahmed spent four years as CFO of Al Raya Foodstuff Company - a major food retailer based in Jeddah. Prior to that, he was the CFO of United Electronics Company – eXtra and had successfully accompanied the company on its way to becoming a publicly listed entity. Ahmed is a CMA, CFM, CIA, CTP and CAT and holds a bachelor's degree from Alexandria University.